SEO Audit Script
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Define Your SEO Goals
Start with a clear vision of your SEO objectives.
Do you want to increase organic traffic, improve website ranking, or drive more leads?
Defining your goals will guide the entire audit process and ensure you're focusing on the right metrics.
Check Website Accessibility

1

Search Engine Crawlability
Make sure your website is accessible to search engines, allowing them to crawl and index your content.

2

Broken Links and Errors
Identify and fix broken links and 404 errors, which can impact user experience and search engine visibility.
Evaluate Site Architecture
Sitemap Structure
Ensure your sitemap reflects your website's organization, making it easy for search engines to understand its structure.
Internal Linking Strategy
Optimize internal linking to guide users and search engines through your website, creating a logical flow of information.
URL Structure
Analyze your URL structure for SEO-friendliness, ensuring it's clear, concise, and descriptive.
Analyze Content and Keywords

1

Identify relevant keywords that align with your target audience and SEO goals.

2

Conduct a thorough analysis of your existing content, assessing its quality, relevance, and keyword usage.

3

Use tools like Google Keyword Planner or SEMrush to identify high-volume keywords that are relevant to your website.
Assess Technical Issues
Website Speed
Optimize your website for fast loading times to enhance user experience and search engine ranking.
Mobile Responsiveness
Ensure your website is mobile-friendly, as Google prioritizes mobile-first indexing.
HTTPS Security
Implement HTTPS to protect user data and improve search engine trust.
Examine User Experience
1
Navigation
Review your website's navigation and make sure it's intuitive and easy to use for visitors.
2
Content Clarity
Ensure your content is well-written, engaging, and easy to understand for your target audience.
3
User Engagement
Analyze user behavior on your website, identifying areas for improvement, such as bounce rate and time on page.
Review Backlink Profile

1

2

3

1

Backlink Quality

2

Backlink Quantity

3

Anchor Text Optimization
Measure and Optimize
1
Track Progress
Monitor your website's performance over time, tracking key metrics to measure the impact of your SEO efforts.
2
Identify Opportunities
Continuously identify areas for improvement based on the data you collect, and refine your SEO strategy.
3
Optimize Regularly
SEO is an ongoing process. Regularly update your website, content, and technical aspects to maintain good search engine visibility.